Great article! Do you know some kind of instrument (a chart, a diagram, something like that) on how we could put this to paper? So we could draw the borders of our brands EQ/PQ framework? This is for sure the future, but it sounds really abstract, and everyone is filtering it through their values lens. So if we decide what is our brands EQ/PQ, how can we pass this to the team?
Great article! Do you know some kind of instrument (a chart, a diagram, something like that) on how we could put this to paper? So we could draw the borders of our brands EQ/PQ framework? This is for sure the future, but it sounds really abstract, and everyone is filtering it through their values lens. So if we decide what is our brands EQ/PQ, how can we pass this to the team?
LOVE that idea. going to make one right now and will comment when it's done! ty for that!