I haven't fell for a scarcity marketing tactic yet, but I think this is a manifestation not just of our relationship with social media, but it also shows we've reached the late stage of capitalism and neoliberalism. In a world where the rich are getting richer and hoarding all this wealth, it feels like the products are getting only worse and more expensive, and the consumer without the money to afford a home or a family, will do what they can to culturally participate and have some sort of status, now that the money have depreciated and the line to being rich has only gone up, there is no other way to stand out.
my friends and I were saying the same thing this past weekend - everything feels so expensive right now. your last sentence is exactly what brands are thinking, you just articulated it much more eloquently.
I feel like the only scarcity I really fall for nowadays is with info products from some of my favorite creators, or clothing. Love when I stumble on a random brand dropping the hardest clothing collection but only give you a couple of weeks to buy it up - it just feels that much more rewarding to actually catch it while it’s available.
I’ve been thinking a lot about brands selling status, and I like that you described it as manufactured rather than exploiting an already emerging trend.
scarcity marketing is everywhere in the creator sphere. it's absolutely intentional and absolutely manufactured, and truly only a matter of time before people catch on.
I haven't fell for a scarcity marketing tactic yet, but I think this is a manifestation not just of our relationship with social media, but it also shows we've reached the late stage of capitalism and neoliberalism. In a world where the rich are getting richer and hoarding all this wealth, it feels like the products are getting only worse and more expensive, and the consumer without the money to afford a home or a family, will do what they can to culturally participate and have some sort of status, now that the money have depreciated and the line to being rich has only gone up, there is no other way to stand out.
my friends and I were saying the same thing this past weekend - everything feels so expensive right now. your last sentence is exactly what brands are thinking, you just articulated it much more eloquently.
I feel like the only scarcity I really fall for nowadays is with info products from some of my favorite creators, or clothing. Love when I stumble on a random brand dropping the hardest clothing collection but only give you a couple of weeks to buy it up - it just feels that much more rewarding to actually catch it while it’s available.
I’ve been thinking a lot about brands selling status, and I like that you described it as manufactured rather than exploiting an already emerging trend.
scarcity marketing is everywhere in the creator sphere. it's absolutely intentional and absolutely manufactured, and truly only a matter of time before people catch on.