Amazing insight as always. I knew that shares and saves are now the new currency but i didn't knew about the reach being stretched. This makes so much sense
Great points here! Views going up while reach goes down isn't a distribution problem, it's a monetization strategy. The platforms aren't struggling to show your content to new people, they're choosing not to because that's the lever that gets you to spend and that's what makes the whole cycle so effective. You build on open reach, internalize that baseline and then when it quietly gets pulled back your first instinct is to pay to recover it rather than question why it disappeared. It seems to be the business model working as designed.
Amazing insight as always. I knew that shares and saves are now the new currency but i didn't knew about the reach being stretched. This makes so much sense
Thank you for writing this, it all makes so much sense and I appreciate how well everything was articulated!
Thanks for spelling it all out.
Great points here! Views going up while reach goes down isn't a distribution problem, it's a monetization strategy. The platforms aren't struggling to show your content to new people, they're choosing not to because that's the lever that gets you to spend and that's what makes the whole cycle so effective. You build on open reach, internalize that baseline and then when it quietly gets pulled back your first instinct is to pay to recover it rather than question why it disappeared. It seems to be the business model working as designed.
Honestly great read, thank you for sharing. Looking forward to the next one!
Case study in “conflict of interest” amongst supposedly “partners”
Such a clear, easy-to-understand breakdown of how platforms screw both consumers and businesses. 😖
tremendous