fantastic question. been thinking the same lately. depends on the industry, the platform, and the year. for example, you could look at closed threads for the last five years on reddit to listen with a fair level of certainty that they haven’t been infiltrated by bots (yet). but bots will continue to blur the lines even more, so…tough to say
Is social listening, as a business function, now just turning into a waste of time?
fantastic question. been thinking the same lately. depends on the industry, the platform, and the year. for example, you could look at closed threads for the last five years on reddit to listen with a fair level of certainty that they haven’t been infiltrated by bots (yet). but bots will continue to blur the lines even more, so…tough to say