You know I feel this in my bones and am working every day to build something better. Connecting consumers with cool brands making good shit should be enough. I don’t know why they have to squeeze us for every last penny and make everything miserable. 😞
Great piece. Couldn’t agree more. As a consumer I feel tired all the time. Just recently wanted to buy myself a new blush but the amount of research and content I’d have to sift through felt too much so I just bought the same thing again. As a marketer, don’t understand where my focus should lie, optimising everything for AI or spending more time on brand building, story telling, or people focused initiatives.
You know I feel this in my bones and am working every day to build something better. Connecting consumers with cool brands making good shit should be enough. I don’t know why they have to squeeze us for every last penny and make everything miserable. 😞
it’s SO HARD. i’m rooting for you and the others trying to change it for the better
Great piece. Couldn’t agree more. As a consumer I feel tired all the time. Just recently wanted to buy myself a new blush but the amount of research and content I’d have to sift through felt too much so I just bought the same thing again. As a marketer, don’t understand where my focus should lie, optimising everything for AI or spending more time on brand building, story telling, or people focused initiatives.