Friction is the future

Why biology, not nostalgia, drives the "anti-AI" shift, and how friction becomes your competitive advantage in 2026.

Jan 13 • sam ogborn

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November 2025

The "offline" fantasy is a lie

Why biology - not addiction - keeps us scrolling, and how we grow in 2026.

Nov 26, 2025 • sam ogborn

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I'm a marketer, but I didn't sign up for this

Marketing has changed. So why is nobody talking about what's really going on?

Nov 11, 2025 • sam ogborn

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October 2025

How not to die an algorithmic death

And actually maintain your sanity as a creator on any platform.

Oct 30, 2025 • sam ogborn

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September 2025

your brand's survival now depends on EQ and PQ

we need to go deeper than cultural fluency in 2025

Sep 24, 2025 • sam ogborn

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July 2025

Bots are actually...all around

the takeover of bots online - and what we as humans need to do about it

Jul 24, 2025 • sam ogborn

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Why search will soon feel nostalgic

search is just ghosting us - and if we’re being honest, we’re ghosting it first.

Jul 15, 2025 • sam ogborn

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The mass exodus nobody is measuring (yet)

why people are probably not sticking around for TikTok's new M app, and the big move to more private platforms.

Jul 7, 2025 • sam ogborn

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June 2025

Fake urgency is dead. Brands are manufacturing status instead.

I watched Redditors complain about the 220-minute queue as a million people (and likely lots of bots) competed for 5,000 bars of Sydney Sweeney x Dr.

Jun 26, 2025 • sam ogborn

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