Platforms aren't fixing reach. They're selling it back to you.

Why your views are dropping everywhere, and what the platforms don't want you to know.

Apr 2 • Sam Ogborn

28

8

4

March 2026

Your customers know you're lying now

No Kings is about the government - as well as the brands pretending everything is fine.

Mar 28 • Sam Ogborn

16

4

2

Meet every brand's new MVP hire

And how these roles could make (or break) a perfectly curated reputation

Mar 19 • Sam Ogborn

37

10

5

January 2026

Friction is the future

Why biology, not nostalgia, drives the "anti-AI" shift, and how friction becomes your competitive advantage in 2026.

Jan 13 • Sam Ogborn

14

2

1

November 2025

The "offline" fantasy is a lie

Why biology - not addiction - keeps us scrolling, and how we grow in 2026.

Nov 26, 2025 • Sam Ogborn

17

3

4

I'm a marketer, but I didn't sign up for this

Marketing has changed. So why is nobody talking about what's really going on?

Nov 11, 2025 • Sam Ogborn

49

19

10

October 2025

How not to die an algorithmic death

And actually maintain your sanity as a creator on any platform.

Oct 30, 2025 • Sam Ogborn

7

2

September 2025

your brand's survival now depends on EQ and PQ

we need to go deeper than cultural fluency in 2025

Sep 24, 2025 • Sam Ogborn

9

2

3

July 2025

Bots are actually...all around

the takeover of bots online - and what we as humans need to do about it

Jul 24, 2025 • Sam Ogborn

10

2

2

Why search will soon feel nostalgic

search is just ghosting us - and if we’re being honest, we’re ghosting it first.

Jul 15, 2025 • Sam Ogborn

8

2

The mass exodus nobody is measuring (yet)

why people are probably not sticking around for TikTok's new M app, and the big move to more private platforms.

Jul 7, 2025 • Sam Ogborn

11

3

June 2025

Fake urgency is dead. Brands are manufacturing status instead.

I watched Redditors complain about the 220-minute queue as a million people (and likely lots of bots) competed for 5,000 bars of Sydney Sweeney x Dr.

Jun 26, 2025 • Sam Ogborn

9

4

4