I'm a marketer, but I didn't sign up for this

Marketing has changed. So why is nobody talking about what's really going on?

Nov 11 • 

sam ogborn

37

19

10

October 2025

How not to die an algorithmic death

And actually maintain your sanity as a creator on any platform.

Oct 30 • 

sam ogborn

6

2

September 2025

your brand's survival now depends on EQ and PQ

we need to go deeper than cultural fluency in 2025

Sep 24 • 

sam ogborn

7

2

3

July 2025

Bots are actually...all around

the takeover of bots online - and what we as humans need to do about it

Jul 24 • 

sam ogborn

10

2

2

Why search will soon feel nostalgic

search is just ghosting us - and if we’re being honest, we’re ghosting it first.

Jul 15 • 

sam ogborn

8

2

The mass exodus nobody is measuring (yet)

why people are probably not sticking around for TikTok's new M app, and the big move to more private platforms.

Jul 7 • 

sam ogborn

11

3

June 2025

Fake urgency is dead. Brands are manufacturing status instead.

I watched Redditors complain about the 220-minute queue as a million people (and likely lots of bots) competed for 5,000 bars of Sydney Sweeney x Dr.

Jun 26 • 

sam ogborn

8

4

3