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your brand's survival now depends on EQ and PQ
we need to go deeper than cultural fluency in 2025
Sep 24
•
sam ogborn
7
2
July 2025
Bots are actually...all around
the takeover of bots online - and what we as humans need to do about it
Jul 24
•
sam ogborn
10
2
Why search will soon feel nostalgic
search is just ghosting us - and if we’re being honest, we’re ghosting it first.
Jul 15
•
sam ogborn
8
2
The mass exodus nobody is measuring (yet)
why people are probably not sticking around for TikTok's new M app, and the big move to more private platforms.
Jul 7
•
sam ogborn
11
June 2025
Fake urgency is dead. Brands are manufacturing status instead.
I watched Redditors complain about the 220-minute queue as a million people (and likely lots of bots) competed for 5,000 bars of Sydney Sweeney x Dr.
Jun 26
•
sam ogborn
8
4
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